Apple Reveals 12-inch Retina MacBook & Apple Watch – Specs & Price

The long-anticipated update to its laptop line is over! Apple introduced at a press briefing in San Francisco its newest addition to its MacBook line, the 12-inch Retina MacBook.

Tim Cook, Apple CEO flaunted the devices thin enclosure and lightweight. The new MacBook’s thickest point is 24% thinner than the 11-inch MacBook Air with only 13.1 millimeters thick and it only weighs 2 lbs. The new device also features Apple’s ultra-high-resolution, Retina display.

For the first time in the company’s MacBook line, the new 12-inch MacBook will be available in multiple colors such as silver, gold and grey.

mac12in2

Here is a base model MacBook specs and price:

  • 1 Ghz dual-core Intel Core M processor
  • 8GB of memory
  • Intel HD 3500 graphics
  • 256GB SSD hard drive
  • $1,299 (available next month)

It only has a single port or connector which will serve as USB-C to provide power, device connectivity and video output.

The new device is also dubbed as “the world’s most energy efficient laptop”.

According to Apple, there will be several “moderate” upgrades to its other laptops.

During the presentation, CEO Tim Cook admits the notebook market shrank 2% previous tear. However, Apple’s MacBook business grew 21% last year. The past few years, ultra-light notebooks have been the sole bright spot as personal computer sales have increased over the past years.

Since Apple introduced another ultra-light notebook, its sales are expected to grow from 39 million last year to 85million annually.

Screen Shot 2015-03-11 at 12.21.31 AM.png

Photo from Apple’s Website

 

During the launch, the Apple’s Watch is said to be most personal device they have ever created.

The watch allows communication with iPhone over Wi-Fi and Bluetooth, it can be anywhere in the house even if not within the Bluetooth range. iPhone will be used to download apps for watch via Apple Watch Store.

According to reports, it is designed with its “all-day battery life” which lasts up to 18 hours in typical day.

It is composed of a customized aluminum alloy that will be available in colors Silver and Space Grey.

According to cnet, You can connect an Apple Watch to another Apple Watch (direct communication). Draw a sketch and have it pop onto friends’ watches. Or tap to get a friend’s attention. Or send your heartbeat.

Preorder of all models starts on April 10 and shipping on April 24.

The color bands will be made of high-performance plastic. The watch’s price will be $349 for 38mm and $399 for 42mm sizes. Watch with steel case starts at $549 for 38mm up to $1,049 depending on band. 42mm size is $50 more.

 

Sources:

Vella, Matt. (2015). Apple Unveils 12-Inch Retina MacBook. Retrieved from http://time.com/3737572/apple-retina-macbook/ on March 10, 2015.

Cnet. (2015). Retrieved from http://www.cnet.com/products/apple-watch/ on March 10, 2015

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